BUSINESS & CALLING CARDS | IDs | OCCASIONAL & GREETING CARDS
Business cards are cards bearing business information about a company or individual.[1] They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (usually with a logo) and contact information such as street addresses, telephone number(s), fax number, e-mail addresses and website. Before the advent of electronic communication business cards might also include telex details. Now they may include social media addresses such as Facebook, LinkedIn and Twitter. Traditionally many cards were simple black text on white stock; today a professional business card will sometimes include one or more aspects of striking visual design.
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Whether you’re a individual freelancer, founder of a young startup, or part of an established enterprise, there are two crucial design components you need finalized before you even begin thinking of business cards:
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Finished logo
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Brand color scheme
Logos and color schemes are the two most important visual choices for branding. Not only will these elements play a big part in creating your business card, they’ll also help influence other areas like layout and identity.
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There’s one other preliminary activity that makes the rest of the business card design process run more smoothly. You need to know what you want to communicate. What kind of brand are you, as an individual or business? What do you want your business card to say, not just with words, but with the design?
This is also a topic worthy of its own discussion, so if you want to dive deeper, here’s a shortlist of questions to ask yourself for determining your personal brand identity. Taking a few minutes of reflection about your personal brand will help with some business card design questions down the line, particularly when it comes to displaying your personality.
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These are the 8 steps to design a business cards:
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Choose your shape
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Choose your size
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Add logo and other graphics
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Add necessary text
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Choose your typography
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Consider special finishes
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Pick a designer
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Finalize your design
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Advanced techniques
The eight steps are all you need to create a fully functional business card, but if you want to go the extra mile, consider these more advanced tips:
Stand out with a clever idea. If your industry allows some whimsy, you can employ more experimental strategies for separating yourself.
This could be something thematic, like Saleular’s iPhone cards, or something more complex. For example:
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scented inks
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duplexing and triplexing (doubling or tripling the card’s width to make it thicker)
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using alternate materials (metal, plastic, rubber, etc.)
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folded cards
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transparent cards
That last trend we’re seeing a lot of lately, and for good reason. There’s a lot you can do with a see-through card, like Remote Pilot’s mock pilot scope.
Avoid borders. Borders may seem like a smart aesthetic choice to frame the content of your card.
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Takeaway: a modern coat of arms
Your card is more than just your contact information—it’s a representation of you and your brand. Some people are handed cards every day, so you need yours to both stand out and paint you in a favorable light. Don’t cut corners with designing your business card. Spend ample time coming up with the perfect design and then find a skilled designer to turn your vision into a reality.
ID Card & Greeting Cards
Gone are the days of boring black and white ID cards with no true identity of their own. It’s time to upgrade your club cards and make them true collectors’ items, memorabilia that your guests will enjoy holding on to long after the events are over, and everyone’s left the building.
While ID cards are a necessity, hiring C0LDP3N is a must be. With C0LDP3N, I can easily create one on your own. Choose any of the ready-made templates that our amazing team of professional designers has created, then personalize as much or as little as needed. Using our drag and drop design tools, we can experiment with designs until you decide on one that’s just right for you.
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